Tallinn Botanical Garden

We worked on:
Art Direction
Graphic Design
Poster design
Visual Identity
The Tallinn Botanical Gardens advertising language for exhibitions was previosuly based on photographs of flowers, which, unfortunately, repeated the content of the exhibition and thus didn’t add value and only appealed to a small audience. To generate interest in a wider audience, we decided to use stylized illustrations of plants instead of photos and created a visual platform used throughout advertisements in all mediums.

The project was awarded with a silver egg at the Estonian National Advertising festival "The Golden Egg" 2017 and was awarded silver in the illustration category and bronze in the branding category at the ADC*E Estonian Design Awards.